Rouster has observed over the past year how the RSPCA, the UK's most famous animal welfare charity, has started to do an apparent U-turn on its non-radical front. Up until 2012 the RSPCA had been involved in a wide range of activities that seemed to indicate the society's desire to be seen as an animal welfare group rather than a militant political group. They launched a food label to brand meats, milk and other animal products as "cruelty-free" from approved farmers. The RSPCA also indicated an interest in helping to create achievable standards in animal training and various other animal industries. These actions demonstrated a desire to work alongside the animal companies that animal right groups oppose directly, solely on ethical grounds. It suggested that the RSPCA's focus was on improving the welfare of animals in all industries, which is the sort of behaviour that Rouster endorses and applauds. It was comparable to the approaches taken by other sensible, animal welfare and environmental groups that are pro-animals and pro-nature, but not anti-human.
