Your Guide to the Reality of Animal Circus



"The academic panel concluded that there appears to be little evidence to demonstrate that the welfare of animals kept in travelling circuses is any better or worse than that of animals kept in other captive environments" - Executive Summary of the DEFRA Circus Working Group 2007

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Monday, 10 February 2014

ADI up to their usual "Monkey Business"

Whether you like meaty snacks or not, Rouster urges you to support Rustler's latest "Hunger Monkey" campaign. This brilliantly shot and cleverly conceived commercial depicts a monkey as representative of the nagging hunger feeling a person might feel when they want a snack. The English language is rich in such metaphors and the visual reference of a monkey jumping on a person is quite an accurate idea. Nevertheless, as "Astley's Legacy" regular readers can imagine, the animal rights organizations, particularly ADI, have decided to urge their supporters to boycott the commercial, claiming the animal was trained using cruel methods. Given ADI's championing of veganism it seems rather silly having one of their supporters threaten to boycott a meat product. 

ADI also claim to have video footage they used before to convince Vision Express not to use animals again in its commercials. Vision Express had just used monkeys from the same company, Amazing Animals, in a very effective campaign. ADI's very dubious "victory" appears to be little more than another propaganda point used to justify the millions the organization raises in its emotive campaigns. Vision Express's commercial can be freely viewed online and was not taken down by the company. The idea of using animals to sell spectacles was such a unique concept, that it is unlikely they would feel the need to use animals again (but watch this space, as animals in entertainment are in the very fabric of audiovisual entertainment and far more common than people realize). Despite having supposedly damning evidence, ADI have never revealed it to the general public or sent it to their many media contacts. Given the group's previous campaigns that actively use footage and photographs this seems very suspect. It is interesting to see ADI ignore all requests from less easily convinced citizens to show the footage.