Your Guide to the Reality of Animal Circus

"The academic panel concluded that there appears to be little evidence to demonstrate that the welfare of animals kept in travelling circuses is any better or worse than that of animals kept in other captive environments" - Executive Summary of the DEFRA Circus Working Group 2007

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Monday, 10 February 2014

ADI up to their usual "Monkey Business"

Whether you like meaty snacks or not, Rouster urges you to support Rustler's latest "Hunger Monkey" campaign. This brilliantly shot and cleverly conceived commercial depicts a monkey as representative of the nagging hunger feeling a person might feel when they want a snack. The English language is rich in such metaphors and the visual reference of a monkey jumping on a person is quite an accurate idea. Nevertheless, as "Astley's Legacy" regular readers can imagine, the animal rights organizations, particularly ADI, have decided to urge their supporters to boycott the commercial, claiming the animal was trained using cruel methods. Given ADI's championing of veganism it seems rather silly having one of their supporters threaten to boycott a meat product. 

ADI also claim to have video footage they used before to convince Vision Express not to use animals again in its commercials. Vision Express had just used monkeys from the same company, Amazing Animals, in a very effective campaign. ADI's very dubious "victory" appears to be little more than another propaganda point used to justify the millions the organization raises in its emotive campaigns. Vision Express's commercial can be freely viewed online and was not taken down by the company. The idea of using animals to sell spectacles was such a unique concept, that it is unlikely they would feel the need to use animals again (but watch this space, as animals in entertainment are in the very fabric of audiovisual entertainment and far more common than people realize). Despite having supposedly damning evidence, ADI have never revealed it to the general public or sent it to their many media contacts. Given the group's previous campaigns that actively use footage and photographs this seems very suspect. It is interesting to see ADI ignore all requests from less easily convinced citizens to show the footage.

Rouster has its own connections in the animal training world. We don't know exactly the nature of this footage on Amazing Animals. However, we do have records of an attempt ADI made to expose Amazing Animals in 1998. Their undercover operative, a one Terry Stocker, took footage of three incidents that were broadcast on local and national television. The evidence was laughable and was easily refuted on television. One incident apparently showed a hyena being scared in its living quarters. Amazing Animals did not dispute the animal looked scared. However, what seemed to be likely was that the person who startled the animal was the same individual doing the filming! Secondly, it showed a leopard pacing in its living quarters supposedly demonstrating stereotypical behaviour. Showing their unbelievable lack of knowledge, ADI made the mistake of labelling the animal a "jaguar". Again, Amazing Animals easily countered the accusation by showing that the footage demonstrated the animal was showing natural anticipation that it was about to be fed. As proof of this, the footage showed that the floor of its living quarters had been swept clean. Finally, and this might be ADI's supposed "proof" of primate abuse, there was footage of a simple medical procedure on a mandrill being undertaken by a senior member of Amazing Animals' staff. The medical problem the primate was experiencing was verified as being congenital and there is nothing unusual in staff of zoo businesses being trained to undertake such procedures. This was verified by the hugely well-respected International Zoo Veterinary Group who confirmed their training and endorsement of the procedure.

ADI love to accuse behind the scenes cruelty going on in the animal entertainment. And yet Rouster has inside information on Amazing Animals and finds the claims made by ADI do not stand up to scrutiny. The company regularly take on work experience students who work closely with Amazing Animals staff. Furthermore, the company pools the majority of its staff from these placements. Ex-work experience students, ex-employees and various people in the veterinary professions who have also undertaken work experience at the establishment show an overwhelming amount of loyalty for the place. It seems highly unlikely that much could be hidden from so many people, working so closely with this company.

ADI, on the other hand, seem to be up to their old tricks. Rouster's expose of them shows that the group cannot be registered as a charity in the UK due to their politicizing. Furthermore, a high court judge reprimanded them for sitting on evidence of animal cruelty to meet their own political ends and not the welfare of the animal in question. They are also not above employing known criminals as their agents. One individual had known connections to the Animal Liberation Front, exposing the hidden radical agenda of ADI, and also a conviction for firearm possession with intention to kill or maim.

Please read our profile on their organization here.

Please voice your support for the campaign by sending supportive comments to their page and YouTube. We'd appreciate you show your opposition to ADI and its agenda. By doing this you are standing your grounds for common sense and fighting shameless animal rights prejudice.

Peta vs Animals

Astley's Legacy was formed to counter the misinformation and propaganda spread by animal rights activists. As well as fighting the corner for circus animals and their trainers, we are here to promote and celebrate the cultural heritage of circus in general, and especially in the country of its birth - Great Britain. For more information please see our Facebook group
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1 comment:

  1. Bring back the PG Tips monkeys, I say. The ad with two chimps dressed as removals men trying to get a piano up some stairs is more strongly etched in my childhood memory than any actual programmes, as is the script: "Do you know the piano's on my foot?" "No, you hum it and I'll play it." Pure TV gold.